L & R Holding
L & R Holding, L.L.C.

A private holding company

We own and operate a small portfolio of independent technology products.

L & R Holding, L.L.C.

About

The firm

L & R Holding, L.L.C. is a privately held holding company. We build and hold a focused set of consumer technology products, each operated as its own brand under the L & R Holding umbrella.

The portfolio spans sports analytics and companion AI — distinct products, common ownership.

Portfolio

Our products

Three independent products, built and operated under one ownership group.

01 BetSharpX

The SEC Football Intelligence Layer. We find where Vegas is wrong.

betsharpx.com 02 BetCFBX

The Big Ten Football Intelligence Layer. We find where Vegas is wrong.

betcfbx.com 03 HelloBesty

AI companions tailored for the elderly — an AI assistant that supports a loved one in a natural, engaging way.

hellobesty.com
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